Marina de TommasoMichele Sardaro, and Paolo Livrea, for measuring the relative pain people suffer while looking at an ugly painting, rather than a pretty painting, while being shot [in the hand] by a powerful laser beam. ISTAT — the Italian government's National Institute of Statistics, for proudly taking the lead in fulfilling the European Union mandate for each country to increase the official size of its national economy by including revenues from prostitution, illegal drug sales, smuggling, and all other unlawful financial transactions between willing participants. Publications Office of the European Union,
Marina de TommasoMichele Sardaro, and Paolo Livrea, for measuring the relative pain people suffer while looking at an ugly painting, rather than a pretty painting, while being shot [in the hand] by a powerful laser beam.
Publications Office of the European Union, Ian HumphreysSonal SaraiyaWalter Belenky and James Dworkin, for treating "uncontrollable" nosebleeds, using the method of nasal-packing-with-strips-of-cured-pork.
The winners were unable to attend the ceremony; they delivered their acceptance speech via video. The ceremony was webcast live. You can watch the video on our youTube Channel.
Warrant, Current Biology, epub January 24, US PatentGustano A. Pizzo, "anti hijacking system for aircraft"May 21, Brian Crandall [USA] and Peter Stahl [CANADA, USA], for parboiling a dead shrew, and then swallowing the shrew without chewing, and then carefully examining everything excreted during subsequent days — all so they could see which bones would dissolve inside the human digestive system, and which bones would not.
Stahl and Brian D. Crandall, Journal of Archaeological Science, vol. Alexander Lukashenkopresident of Belarusfor making it illegal to applaud in publicAND to the Belarus State Police, for arresting a one-armed man for applauding.
First, that the longer a cow has been lying down, the more likely that cow will soon stand up; and Second, that once a cow stands up, you cannot easily predict how soon that cow will lie down again. Morgan, Applied Animal Behaviour Science, vol. Kasian Bhanganada, Tu Chayavatana, Chumporn Pongnumkul, Anunt Tonmukayakul, Piyasakol Sakolsatayadorn, Krit Komaratal, and Henry Wilde, for the medical techniques described in their report "Surgical Management of an Epidemic of Penile Amputations in Siam" — techniques which they recommend, except in cases where the amputated penis had been partially eaten by a duck.
Nobel laureate Eric Maskin read aloud the acceptance speech sent by the winners. Guadalupe and Rolf A.
Zwaan, Psychological Science, vol. Craig BennettAbigail BairdMichael Millerand George Wolford [USA], for demonstrating that brain researchers, by using complicated instruments and simple statistics, can see meaningful brain activity anywhere — even in a dead salmon.
Miller, and George L. Wolford, Journal of Serendipitous and Unexpected Results, vol. The US Government General Accountability Office, for issuing a report about reports about reports that recommends the preparation of a report about the report about reports about reports.
Warren, and Robin C. Ball, Physical Review Letters, vol. Why Does It Spill? Chimpanzee Sex Perception " Frans B. Pokorny, Advanced Science Letters, vol. Lerebours, European Journal of Gastroenterology and Hepatology, vol. We now correct that, awarding a share of the physics prize to Joseph Keller.
Professor Keller is also a co-winner of the Ig Nobel physics prize, making him a two-time Ig Nobel winner. The corrected citation is: Keller, Physics of Fluids, vol. Keller, Physics of Fluids A: Makoto Imai, Naoki Urushihata, Hideki Tanemura, Yukinobu Tajima, Hideaki Goto, Koichiro Mizoguchi and Junichi Murakami of JAPAN, for determining the ideal density of airborne wasabi pungent horseradish to awaken sleeping people in case of a fire or other emergency, and for applying this knowledge to invent the wasabi alarm.
Product info [from Seems, Inc. SnyderRobert H. Pietrzak, David Darby, Robert A. Maruff, Neurology and Urodynamics, vol. Later republished elsewhere under the title "Structured Procrastination. Colleague Deborah Wilkes accepted the prize on behalf of Professor Perry.Please note Articles about things considered unusual may be accepted in Wikipedia if they otherwise fulfill the criteria for regardbouddhiste.com page is not an article, and the only criterion for inclusion is consensus that an article fits on this page.
For years, Pepsi was the No.1 soda in Thailand, with a 48 percent market share. Coke was only the second most popular drink there, with 42 percent. But all that changed late last year when PepsiCo.
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Case Study: PepsiCo When CEO Indra Nooyi hired design thinking expert Mauro Porcini in , PepsiCo was struggling. They had a portfolio of businesses that covered snacks and beverages. The Real Lesson of New Coke: The Value of Focus Groups for Predicting the Effects of Social Influence The embarrassing failure of Coca-Cola's attempt to change the flavor of its flagship brand has hecome a textbook case of how mar-.