Overview[ edit ] In the limited scholarly work available on the subject, business development is conceptualized as or related to discrete projects, specific modes of growth, and organizational units, activities, and practices. Sorensen  integrates these different perspectives with insights from chairmen and managing directorssenior business developers, and venture capitalists from successful high-tech firms worldwide, which is adopted in the Palgrave Encyclopedia of Strategic Management: Today, the applications of business development and the business developer or marketer tasks across industries and countries, cover everything from IT-programmers, specialized engineers, advanced marketing or key account management activities, and sales and relations development for current and prospective customers.
SUMMARY Description of the business Mission —The mission of Budget Cars will be to buy and sell a desirable mix of quality used cars, trucks, and vans, and to create a friendly atmosphere where Budget Cars will be known for being your family used car center.
The location is in Alpena, Michigan. Products and Services —The products that Budget Cars will offer are quality used cars, trucks, and vans at below market value. The services that will be offered are in-house financing provided by area banks with approved credit and a full automotive detail center that will recondition all units for sale.
Market and Sales Strategy Due to several different factors season changes, market changes, opening date, etc. We are going to be consistent with our advertising in the "Out and About" section that runs every other week in the Alpena Journal and at least one ad once a month in the Daily Herald.
March—This month we'll continue our "Out and About" section, 3 spots a week in the classifieds, and at least one ad in the Daily Herald to keep in contact with the out county.
April—"Grand Opening" will be held this month. With the snow gone and everyone ready for a cookout, we'll have our "Family Festive. Also, the "Out and About" section and the ads in the classifieds will be run along with an ad in the Daily Herald.
May, June, and July—We'll start with a little radio advertising, maybe sponsoring a morning weather program and continuing with our "Out and About" section and an ad in the Daily Herald.
As for the classifieds, we'll determine at that time if they are worth using. August, September, and October—Still keeping with radio, sponsor a local high school sport and continue the "Out and About" section and an ad in the Daily Herald. November—We'll go with the "Out and About" section and the ad in the Daily Herald and determine if it's time to advertise in the classifieds.
December—Have a coloring contest for the kids, with prizes that tie in with the holidays, advertising in the Alpena Journal and the Daily Herald. Peter will be maintaining and operating the automotive detail center. Ben will be responsible for the buying and selling of automobiles and overseeing all operations.
The number one responsibility of our management team is to create a friendly atmosphere where our customers come first. They will always be courteously acknowledged with a friendly smile and a handshake.
Objectives of the Management Team Our main objective is to buy and sell quality used vehicles in the first year of operation, with an increase per year of 60 vehicles, ultimately reaching an average of cars per year. Financial Considerations Profit Projections —Budget Cars will have a net profit in the first year of operations.
Purposely the inventory will be minimal and focus on 4x4 trucks, utility units, and a family budget row of used cars that will satisfy the second car needs. That's why Budget Cars is opening their doors in January to take a share of the market which is wide open in this area.
Major Suppliers —A majority of the vehicles that Budget Cars will offer will come from auctions and new car dealerships. Other vehicles will come from trade-ins and private purchase units. Sales personnel merely had to find out who could afford a new car. This condition existed until the early s when supply began to discover that some new terms were creeping into the retail salesperson's vocabulary.
Words like "overallowance," "discount," "deal," and "terms. In addition, the asking price was no longer final. There was also, if you could haggle a little, a taking price.
It was possible to bargain with the dealer for the first time. During the s, other new merchandising techniques were introduced. The buyer was becoming better educated, better able to buy—thanks to and month payments—but still confused and fearful of price. Caution became the watchword when buying a car.
The advent of the s brought more confusion to buyers with new procedures like leasing, month payments, credit unions, rebates, and consumer advocates. Cars," and "Used Car Buyers Guide," were published and sold by the millions. During the s automobile salespeople became conditioned to the notion that customers were interested in only one thing—the very lowest price.
The automobile showroom atmosphere didn't change very much from the s to the s. Most retail salespeople saw the business of selling automobile as an "us against them" hard-sell game.
Those who sold popular Japanese products became arrogant and insensitive to their customers and those of us who sold American vehicles continued with the approach that price, and price alone, sells vehicles. As the s came to a close, however, the winds of change began to impact the retail automobile marketplace.
Today, in the mid s, the business of retailing automobiles is quite different than it has ever been in the past. In today's marketplace, 5 out of every 6 cars sold in the United States are used. Industry Trends —Vehicle sales seems to be a trend with our Michigan seasons.
While the sun is shining and the temperatures are warm, outdoor family activities become more popular, encouraging camping, vacations, and sight seeing.Prospecting is a sales-related process that intends to search for qualified customers and generate new leads. It helps to increase sales performance and revenues.
Read the following Sales Prospecting Plan Checklist. This site was created to help you: Put together a great job description for a Business Development Manager position ; Understand what a Business Development Manager is . The following document is a sample of a finished business plan.
In your final plan, you have the opportunity to elaborate on those ideas in your outline that you feel are most integral to your business. Corporate Software Sales software sales business plan executive summary. Corporate Software Sales is a start-up business that specializes in providing customized business planning software solutions to companies with extensive sales forces or many franchises or subdivision.
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A good retail business plan gives the retail firm a pathway to profit. This free sample business plan retail store guide is designed to help an owner-manager work up a sound business plan.